Unabashed

I read somewhere that 75% of blog visitors bounce away from the site within the first 30 seconds of arrival. For me, that stat is higher (this graph is for the month of April):

Wish I knew why. But at the same time I have around 10% who stay for longer than 15 minutes. To those of you who fall into that category, and who keep coming back: thanks. I like you. Overall, traffic was down from March to April. March was a monster month for Unabashed, raking in almost 300 individual users per day (86% of whom bounced without even settling for a full minute). For April, it was down to 196 (but 513 page views, so somebody’s sticking around). No, I don’t know why, but then I can’t explain why I get the number of visitors I do, either. They just started trickling in, and slowly but surely became what they are now.

So, if I was the CEO of a corporation, I’d be chewing the asses off my sales staff, telling the company to get a handle on churn, and I’d be trying to come up with a new pricing scheme and marketing campaign to get the ship righted. But then I’d be making $12.8 million per year, too. But… I’m just me, tapping out 8.6 posts per week and I don’t have a marketing campaign or sales staff, and I think it’s safe to say that any sort of pricing scheme above $0.00 would drive churn up to right around 100%. But I do have churn. 85.6% in the red. Ah, well, thank God I have my day job.

written by Matt Mitchell \\ tags: blog, churn, individual, Matt Mitchell, stats, traffic, Unabashed, unique, visitors