That Cory Doctorow is one smart cookie. And I realize I’m posting this right after I just said I don’t like to repetitiously cover content that Boing Boing has already put out there, but here’s the exception: This is original content, not just a link to something discovered, and it’s on an issue that I’ve got a lot of interest in right now.
As far as ownership of media is concerned, this is a pretty big deal. As Cory points out, right now if you buy a book you can turn around and give it to a friend after you’ve read it, or donate it to a library, or just outright sell the thing on Ebay or at your Spring yard sale. But with electronic content that’s all going to change, regardless of corporate policies. The publishers don’t want us to own the material–they want us to lease it. And–in a stroke of absolutely, monumentally stupid proportions–they don’t want us to be able to loan out the material we’ve “leased” or sell it ourselves. I can still sell my reader, of course, I still own that property, but the content–they want the content rights to end once I’ve read it.
I cannot stipulate enough how little sense this makes in the real world. Sure, when you’re calculating your profit margin it might look like a coup against you if you know that someone’s given away something that you own the rights to, but at the same time, looking at the bigger picture (something done all-too rarely these days), if the person the content was given to becomes a fan and purchases other works by that publisher or writer, then it’s win-win for everyone involved.
But here’s the catch: electronic content isn’t going to be something that you’ll go to a used book store to buy. And as adamant as I am that these are really stupid ideas from a consumer perspective, if I look at it from their point of view–the publisher–I realize that they are not only against the selling of unregulated content, they are likely terrified of the prospect. You won’t convince them it’s a good idea because, well, no. 1, their pricing scheme has to change, and it can’t, much. Not enough to make electronic content more attractive to a consumer, at least. Sure, their publishing expenses drop when working with e-formats, but to keep their bottom lines intact they’re still going to have to charge a premium for the work. They still have to pay the staff and the writer, and they still have to be profitable. Besides that, with an e-format, I can “loan” out a copy of my book that’s not protected and still keep a copy of it. You can’t do that with a printed book. You loan it out and it’s gone until you get it back. With e-formats, I can essentially give away a million copies if I wanted to and it wouldn’t hurt anyone but the publisher. And I’ve still got my copy. And that is where, I believe, the true terror of the ebook strikes the hearts of publishers. From their perspective, they’ve got to regulate it, or they’ll go straight out of business.
It’s unfortunate, but I can see their dilemma.
If you liked that post, then try these...
Cherie Priest Interview on November 29th, 2007
Books I've read this year so far... on March 26th, 2007
Contests have gone to the dogs... on June 13th, 2008
Advent of the ebook on March 19th, 2008
The Sagan Diaries on November 15th, 2007


