I don’t know how many of you read Seth Godin’s blog, but his mind works well. His focus is on marketing, but if you read him, you’ll start to realize that a lot of what he says has just as much to do with treating people fairly as customers. This bit is about his visit to a restaurant where he was seated at a crappy table when there were obviously better tables available.
…you can’t have a bad table.
No one wants to settle for the bad table, your worst salesperson, your second-rate items. Not the new customers and not the loyal ones…
Which means you need to figure out how to improve your lesser offerings. Maybe the table in the worst location comes with a special menu or a special wine list or even a visit from the chef. Maybe the worst table, for some people, becomes the best table because of the way you treat people when they sit there…
If you liked that post, then try these...
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March 21st, 2008 at 9:58 pm
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